Privacy Policy – FashionKRT
At FashionKRT, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, store, and safeguard your data when you visit our website at www.fashionkrt.com (the “Website”), subscribe to our services, or interact with our digital content.
By using FashionKRT, you consent to the practices described in this policy. If you do not agree, please discontinue use of the site.
We believe transparency is essential. Our goal is to provide you with clear, accessible, and honest information about your data and your rights.
1. Last Updated
This Privacy Policy was last updated on: April 5, 2025
We may update this policy periodically to reflect changes in our practices or legal requirements. Please check this page regularly for updates.
2. What Information We Collect
We collect different types of information to enhance your experience, improve our services, and deliver personalized content. The data we collect includes:
A. Personal Information You Provide
When you voluntarily share information with us, such as:
- Name and email address (via newsletter signups, contact forms, or comments)
- Phone number (for customer support or advertising inquiries)
- Username or profile details (if you create an account or comment)
- Mailing address (if participating in contests or giveaways)
- Feedback, story ideas, or collaboration requests
B. Automatically Collected Data
When you visit our Website, we automatically collect technical and behavioral data through cookies, logs, and tracking technologies:
- IP address and device type (e.g., mobile, desktop)
- Browser type and version (e.g., Chrome, Safari)
- Operating system (e.g., iOS, Android, Windows)
- Pages visited, time spent, and click patterns
- Referral source (e.g., Google, Instagram, Facebook)
- Geolocation data (approximate location based on IP)
This data helps us understand user behavior, optimize site performance, and personalize content.
C. Usage and Analytics Data
We use tools like Google Analytics, Meta Pixel, and internal tracking systems to gather:
- Traffic volume and popular content
- Device performance and page load times
- User engagement metrics (scroll depth, video views, social shares)
All analytics are aggregated and anonymized where possible.
D. Cookie and Tracking Technology Data
We use cookies, web beacons, and local storage to:
- Remember your preferences (e.g., language, newsletter opt-in)
- Authenticate your session and prevent fraud
- Deliver targeted advertising
- Measure ad performance and campaign success
You can manage or disable cookies through your browser settings. For more, see our Cookie Policy.
3. How We Use Your Information
We use the collected data for the following purposes:
✅ To Provide and Improve Our Services
- Deliver requested content (e.g., newsletters, article access)
- Respond to your inquiries and support requests
- Fix bugs and improve website functionality
- Personalize your browsing experience (e.g., recommended reads)
✅ To Communicate With You
- Send newsletters, updates, and editorial highlights
- Notify you of special features, contests, or events
- Share important service-related messages (e.g., policy changes)
✅ To Enhance User Experience
- Analyze traffic patterns to optimize site layout
- Test new features through A/B testing
- Improve content relevance based on user behavior
✅ For Marketing and Advertising
- Show you personalized ads based on your interests
- Retarget users via social media and ad networks
- Measure the effectiveness of advertising campaigns
You can opt out of marketing communications at any time.
✅ For Business and Legal Purposes
- Prevent fraud, spam, and security threats
- Comply with legal obligations (e.g., tax, data retention)
- Respond to court orders, subpoenas, or government requests
- Protect the rights, safety, and property of FashionKRT, users, or the public
4. Legal Basis for Processing (GDPR Compliance)
If you are located in the European Economic Area (EEA) or the UK, we process your personal data only when we have a lawful basis under the General Data Protection Regulation (GDPR):
You have the right to object to processing based on legitimate interest at any time.
5. How We Share Your Information
We do not sell, rent, or trade your personal information to third parties. However, we may share data in the following circumstances:
A. With Trusted Service Providers
We work with third-party vendors who assist in operating our Website, such as:
- Email marketing platforms (e.g., Mailchimp, Sendinblue)
- Web hosting and cloud storage providers
- Analytics and advertising partners (e.g., Google, Meta, TikTok)
- Payment processors (if applicable for future services)
These partners are contractually obligated to protect your data and use it only for the purposes we specify.
B. For Advertising and Personalization
We use ad networks and retargeting tools (e.g., Google Ads, Meta Ads) to show you relevant ads. These services may collect data about your browsing behavior across websites.
You can opt out of personalized advertising via:
C. In Case of Business Transfers
If FashionKRT is involved in a merger, acquisition, or sale of assets, your data may be transferred as part of the transaction. You will be notified via email or a prominent notice on our site.
D. To Comply with Legal Obligations
We may disclose your information if required by law, such as:
- Responding to a court order or government request
- Enforcing our Terms of Use or protecting our rights
- Preventing harm or illegal activity
In such cases, we will only disclose the minimum necessary data.
6. Data Retention Policies
We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law.
After this period, data is securely deleted or anonymized.
7. Data Security Measures
We take reasonable and industry-standard precautions to protect your personal information from unauthorized access, alteration, disclosure, or destruction.
Our security practices include:
- SSL encryption (HTTPS) across the entire site
- Regular security audits and vulnerability testing
- Secure servers with firewalls and intrusion detection
- Restricted access to sensitive data (role-based permissions)
- Employee training on data protection and privacy
While we strive to protect your data, no online service can guarantee 100% security. Please use strong passwords and protect your login details.
8. Your Privacy Rights
Depending on your location, you may have the following rights regarding your personal data:
A. Right to Access
You can request a copy of the personal data we hold about you.
B. Right to Rectification
You can correct inaccurate or incomplete information.
C. Right to Erasure (“Right to Be Forgotten”)
You can request deletion of your data, subject to legal exceptions.
D. Right to Restrict Processing
You can ask us to pause the use of your data in certain cases.
E. Right to Data Portability
You can request your data in a structured, machine-readable format.
F. Right to Object
You can object to processing based on legitimate interest or direct marketing.
G. Right to Withdraw Consent
If you’ve given consent (e.g., for newsletters), you can withdraw it at any time.
To exercise any of these rights, email us at: infor@fashionkrt.com
We will respond within 30 days (or as required by local law).
9. Cookies & Tracking Technologies
We use cookies and similar technologies to enhance your browsing experience. Here’s a breakdown:
You can manage cookies via:
- Your browser settings (e.g., Chrome, Firefox, Safari)
- Our Cookie Consent Banner (when available)
- Third-party opt-out tools (e.g., Google Analytics Opt-out)
Disabling non-essential cookies may affect site functionality and personalization.
10. Children’s Privacy (COPPA Compliance)
FashionKRT is not intended for children under 13 years of age.
We do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected such data, we will take steps to delete it promptly.
Parents or guardians who believe their child has provided information can contact us at infor@fashionkrt.com for removal.
11. International Data Transfers
Your information may be processed and stored in countries outside your own, including India, the United States, and the European Union.
When transferring data internationally, we ensure appropriate safeguards are in place, such as:
- Standard Contractual Clauses (SCCs) for EU data
- Compliance with India’s DPDP Act, 2023
- Use of GDPR-compliant service providers
Data is only transferred when necessary and with adequate protection.
12. Third-Party Links & Services
Our Website may contain links to third-party sites, such as:
- Social media platforms (Instagram, YouTube, TikTok)
- Brand websites, e-commerce stores, or booking platforms
- News outlets and content aggregators
These sites have their own privacy policies, and we are not responsible for their data practices. We encourage you to review their policies before sharing personal information.
13. Do Not Track (DNT) Signals
Our Website does not currently respond to “Do Not Track” browser signals. However, you can control tracking through cookie settings and ad preference tools.
14. California Consumer Privacy Act (CCPA) Notice
If you are a resident of California, you have additional rights under the CCPA, including:
- The right to know what personal data we collect and why
- The right to request deletion of your data
- The right to opt out of the “sale” or “sharing” of your data
⚠️ Note: We do not sell your personal information. However, we may “share” data with advertising partners for cross-context behavioral advertising.
To exercise your CCPA rights:
- Email us at infor@fashionkrt.com
- Or call +91 9310770091
We will not discriminate against you for exercising your privacy rights.
15. How to Contact Us
For any questions, concerns, or requests related to your privacy, please reach out:
📧 Privacy & Support Inquiries: infor@fashionkrt.com
📧 Advertising & Partnerships: sarvaedge@gmail.com
📞 Phone: +91 9310770091
🌐 Contact Page: https://www.fashionkrt.com/contact-us/
We are committed to resolving privacy concerns promptly and transparently.
16. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in our practices, technology, or legal requirements. When we make significant changes:
- We will update the “Last Updated” date
- We may notify subscribers via email
- A banner may appear on the site for a limited time
Continued use of FashionKRT after changes constitutes your acceptance of the updated policy.
17. Final Note
At FashionKRT, we believe your data belongs to you. We are here to serve you with integrity, creativity, and respect. Thank you for trusting us with your time, attention, and personal information.
Stay stylish. Stay informed. Stay protected.
— The FashionKRT Team
